Choosing and registering a business name is an important step in starting a business. The right name can set the tone for the brand, attract customers and ensure the business stands out in the market.
However, it requires careful consideration and following legal requirements to avoid potential issues down the road.
Considerations when choosing a business name
The first priority when selecting a business name is ensuring it reflects the business’s identity and goals. The name should be memorable, easy to pronounce and relevant to the products or services offered. It is also important to avoid names that are too similar to existing businesses, as this can cause confusion or legal disputes.
It is also important to make sure that the chosen name will continue to be relevant if the business expands its products or services. Keeping in mind that an online presence is necessary for modern business, be sure to also check that the name is available as a domain for the business’s website.
Steps to register a business name
After choosing a suitable name, the next step is to register it. In Texas, business name registration involves several steps to ensure the name is legally protected and meets state requirements.
- Check name availability: Before registering, check the Texas Secretary of State’s website to ensure the name is not already in use. This can prevent potential legal issues and ensure the name is unique.
- Choose the type of registration: Depending on the business structure, it may be necessary to register as a DBA, an LLC or a corporation. Each structure has different requirements and protections.
- File the necessary paperwork: Complete and submit the required forms to the Texas Secretary of State. The forms and fees will vary depending on the type of business structure chosen.
- Secure a domain name: After registering the business name, it is wise to secure the corresponding domain name for the business’s website. This step is essential for establishing an online presence.
In addition to the above, you should check to make sure the name (or a confusingly similar name) is not already registered nationally with the U.S. Patent and Trademark Office. As a practical matter, it is also wise just to do an internet search to see if anyone is operating using a similar name (whether or not it is registered with a state or nationally).
By carefully choosing and registering a business name, you can set the foundation for a successful business venture in Texas. While it is possible to change your business’s name in the future, getting it right from the start can help you avoid disruptions to your operations.
