While the Coronavirus (COVID-19) was disrupting everyone’s lives, Palmer Lehman Sandberg worked to achieve a balance – continuing to take care of our clients’ legal needs, while protecting our clients, our employees, and our community (local and nationwide).

As Texas has begun to reopen, Palmer Lehman Sandberg has adjusted accordingly.

  • We are available for in-office meetings, with the following protections in place – while in our building and our office common areas (lobby, elevators, hallways, etc.), visitors must wear face coverings, and maintain social distancing (minimum 6’) as much as possible.
  • We continue telephone and video conferencing in place of face-to-face meetings, for those who prefer it.

As we continue to serve you, we wish everyone safety and good health as together we move forward through these uncertain times.

Please reach out to anyone at our firm via email or phone with any questions or concerns.

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The basics of protecting business logos as intellectual property

| Feb 4, 2021 | Firm News |

Most businesses in Texas use logos, jingles, trade secrets and other intangible items as part of their operations. Without these things, they’d likely struggle to differentiate themselves from other businesses. Although intangible items don’t take up space, other entrepreneurs can still steal them. Protecting your business logo as intellectual property is a must for every business owner.

What is intellectual property?

Intellectual property comes in four types: trade secrets, trademarks, copyrights and patents. In simple terms, intellectual property law protects creators from having their creative works stolen. If your intangible assets get stolen, you can take legal recourse against the offending party in civil court.

Patents protect inventions and designs. Trade secrets include in-house business formulas and practices, such as KFC’s secret mixture of herbs and spices. Copyrights safeguard works of art, including written works and computer programs.

Businesses use trademarks to differentiate their goods and services. Common examples of trademarked assets include jingles, catchphrases and logos.

Protecting your business logo

Trademarks give you the sole right to use your logo to sell your goods and services. This doesn’t protect against the design of your logo, however.

Despite what you might hear elsewhere, you can double up on business logos with trademarks and copyrights. Although a trademark is sufficient to protect your logo from dishonest entrepreneurs, doubling up on intellectual property rights can offer added protection.

Getting a trademark or copyright

Although they’re similar, different government offices deal with these two forms of intellectual property. The U.S. Copyright Office deals with copyrights, and the U.S. Patent and Trademark Office handles trademarks. To start the process, you’ll send a completed application to each federal office. You can find these forms online.

Getting approval for intellectual property isn’t always easy. Hiring an experienced business formation attorney may give you the help you need to get approved.