Palmer & Manuel PLLC
Call Today For A Consultation
214-242-6444

Avoiding business disputes related to social media

These days, it is not unusual for businesses to have an online presence that extends beyond their websites. From small business owners to giant corporations, more and more businesses are opting to use social media in a variety of ways. Some use social media to educate the public, while others use it to advertise sales. Some use social media to network while others use it to keep the shopping experience engaging and dynamic for their customers’ benefit.

If your business is opting to use social media, please do so carefully. This platform can be beneficial for business and branding, but it can also lead to potentially costly business litigation if it is misused in certain ways. For example, your business could be hit with an unfair competition suit or other advertising-related claim if you do not adhere to related laws while you are on social media. Although Internet advertising law is a relatively new area of law, many of the same standards used in print media apply to advertising and corporate comments on the Internet.

It is important to follow the same kinds of scrutinizing practices you use in print campaigns generally. For example, you could get into real trouble if you used an individual’s photo without permission in a print campaign. This same risk applies when you post a photo online without a participant’s permission. If you are not using stock photos, you may also need to get the photographer’s permission. In addition, you need to consider permission issues related to art, music, quotes, videos and other items you might want to post on social media. Failure to consider these permission issues could land you in hot water.

Source: Findlaw Free Enterprise, “Top 5 Legal Tips for Small Businesses on Instagram,” Daniel Taylor, Nov. 20, 2014

No Comments

Leave a comment
Comment Information
Email Us For A Response

Contact Us For A Confidential Consultation

Our dedicated team of experienced attorneys bring years of successful litigation and courtroom experience to offer a fresh outlook for all your legal matters. Regardless of the complexity of your situation, our team can provide you with a thorough evaluation of your case and current legal standing. To request additional information regarding our services, please reach out to our offices at your earliest convenience by calling 214-242-6444.

Bold labels are required.

Contact Information
disclaimer.

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.

close

Privacy Policy

Palmer & Manuel PLLC
8350 N. Central Expressway Suite 1111
Dallas, TX 75206

Phone: 214-242-6444
Fax: 214-265-1950
Dallas Law Office Map